Bath & Body Works: Crafting Joy Through Fragrance

Bath & Body Works, established in 1990 in New Albany, Ohio, has blossomed into a global leader in personal care and home fragrance. From its humble beginnings, the brand has expanded to over 1,850 company-operated locations across the U.S. and Canada, with a significant online presence at bathandbodyworks.com.

A Legacy of Innovation

In 1991, Bath & Body Works faced a legal challenge from The Body Shop, prompting a rebranding that introduced the fictional character "Kate." This persona served as the brand's muse, with stores designed to resemble her country house, creating a welcoming atmosphere for customers.

Commitment to Quality and Safety

Bath & Body Works is dedicated to delivering high-quality products that prioritize safety and customer satisfaction. Their top-selling collections include fine fragrance mists, body lotions and creams, 3-wick candles, home fragrance diffusers, and liquid hand soaps.

Global Reach and Accessibility

With a robust supply chain, Bath & Body Works ensures that its products are accessible to customers worldwide. Whether through in-store experiences, online shopping, or international franchises, the brand strives to make its fragrances and personal care items available to all.

A Bright Future Ahead

Bath & Body Works continues to innovate and expand, staying true to its mission of bringing joy to customers through the power of fragrance. As the brand evolves, it remains committed to quality, safety, and customer satisfaction, ensuring that every product delivers a delightful experience.