Sol de Janeiro, the beloved Brazilian body care brand famous for its luscious Bum Bum Cream, is making waves yet again. This time, they're not just bringing the samba to your skincare routine – they're stepping into the sun care spotlight with a sizzling new collaboration. And who better to bask in the sunshine glow with than the effervescent influencer Sofia Richie Grainge?
Picture this: a sun-kissed beach, the rhythmic crash of waves, and your skin soaking up the Rio sun – all while staying protected and radiant. That's the dream Sol de Janeiro is bringing to life with its Rio Radiance SPF 50 Sunscreen collection. This trio of skin-saving superheroes includes the Rio Radiance SPF 50 Body Lotion, Body Spray, and Body Oil, ensuring you're covered from head to toe.
With her infectious energy and sun-soaked vibes, Sofia Richie Grainge is the epitome of Brazilian beauty and self-celebration. That's why Sol de Janeiro handpicked her to be the face of their groundbreaking campaign. Sofia's passion for holistic body care and spreading joy aligns perfectly with the brand's ethos, making her the ideal partner to bring their sun care vision to life.
CEO and co-founder Heela Yang is on a mission to revolutionize sun care, and she's doing it with a little help from the widely know, influencer wizard herself, Sofia Richie Grainge. Yang believes that everyone deserves sunscreen that not only shields the skin but also nourishes it, leaving behind an irresistible glow. It's all about celebrating your skin while keeping it safe under the Rio sun.
For Sofia Richie Grainge, joining forces with Sol de Janeiro is a natural fit. As the brand dives into a new category, Sofia's thrilled to be part of the journey. She sees the campaign and the Rio Radiance SPF 50 collection as a perfect blend of skin protection and beauty – a sentiment that resonates deeply with her community of beauty enthusiasts
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