Source: The Verge
Summary: Affinity, a competitor to Adobe's creative suite, is now offering a free 6-month trial for its popular design software, including Affinity Designer, Photo, and Publisher. This offer is available on Mac, iPad, and PC, making it accessible to a wide range of users. Known for its one-time purchase pricing model, Affinity provides a refreshing alternative to subscription-based services.
Key Insights: Affinity's suite is typically priced at $69.99 for individual desktop apps or $164.99 for the entire package. Currently, there is a 50% discount on all perpetual licenses, potentially addressing concerns about the pricing model following Affinity's acquisition by Canva earlier this year. Affinity CEO Ashley Hewson emphasized that there is no obligation to purchase after the trial, aligning with Canva CEO Melanie Perkins' vision of a more diverse design market.
Analysis: This move by Affinity is a strategic effort to attract more users to its platform by providing an extended free trial period. The one-time purchase model and current discount make it a cost-effective option for solopreneurs and small business owners looking for professional design tools without the burden of recurring subscription fees. The trial period allows potential users to fully explore the capabilities of Affinity's software before committing to a purchase.
Action Plan for Solopreneurs:
1.Explore Cost-Effective Design Tools:
1. Take advantage of the free 6-month trial to test Affinity Designer, Photo, and Publisher. This is an excellent opportunity to evaluate whether these tools meet your creative needs without any financial commitment.
2. Example: Use Affinity Designer to create logos and branding materials for your business, Affinity Photo to edit product images for your website, and Affinity Publisher to design marketing brochures and promotional materials.
Evaluate the One-Time Purchase Model:
1. Consider the long-term cost savings of a one-time purchase versus a subscription-based service. With the current 50% discount on perpetual licenses, now is a great time to invest in professional design software.
2. Example: Calculate the annual cost of subscription-based design software and compare it to the one-time purchase price of Affinity's suite. Determine which option offers better value for your business in the long run.
Expand Your Creative Skills:
1. Use the trial period to learn and master Affinity's suite of tools. This can enhance your creative capabilities and allow you to produce high-quality content for your business.
2. Example: Follow online tutorials and courses specifically designed for Affinity's software to quickly get up to speed and start creating professional-grade designs.
Leverage the Diverse Design Market:
1. Embrace the opportunity to use alternative design tools. Affinity's suite provides a different approach to creative software, which can lead to new techniques and perspectives in your design work.
Experiment with Affinity's unique features and workflows to see how they can improve your design process and output. Share your experiences and creations with your network to showcase your versatility as a solopreneur.
The free 6-month trial of Affinity's creative suite is a valuable opportunity for solopreneurs to explore professional design tools without any initial cost. By taking advantage of this offer, you can enhance your creative skills, evaluate cost-effective software options, and leverage a more diverse design market to benefit your business.
Read more: Link to the original article on The Verge
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