Habit: South Africa's Timeless Clothing Brand with a Heart for Local Craftsmanship

A Legacy of Style and Service

Founded in 1986 in Cape Town, Habits has become a cornerstone of South African fashion. Specializing in ready-to-wear women’s clothing, the brand has garnered numerous accolades for its timeless designs and impeccable craftsmanship. From its early days, Habits distinguished itself with a focus on excellent personal service, both in-store and online, ensuring that each customer receives a personalized shopping experience.

Innovating South African Fashion

Habits isn’t just a clothing brand—it’s an institution. In 2002, the company made history by launching South Africa’s first online fashion store, www.habits.co.za, revolutionizing the way South Africans could shop for quality garments. The brand continues to thrive by offering a blend of locally produced and imported garments, all crafted with exceptional care and attention to detail.

Supporting Local Economies and Creating Jobs

One of Habits’ core values is its commitment to supporting the local economy. In 2017, the brand entered the export market with its best-selling Travel Range. Locally produced by their own factory, this collection is designed for the modern traveler, offering garments that are low-crease, wash-and-wear, and flattering on all body types. The Travel Range has become a favorite for those who value practical and stylish pieces that make packing a breeze.

Quality, Comfort, and Craftsmanship

Habits is also well-known for its locally made white cotton shirts, which are updated with fresh designs each season. These shirts represent the brand’s dedication to quality and its passion for creating wardrobe staples that never go out of style. Whether it's classic workwear, travel essentials, or everyday outfits, Habits ensures that each piece feels as good as it looks.

A Continued Commitment to Excellence

With decades of experience in the retail space, Habits continues to provide exceptional service and garments that are as practical as they are stylish. Whether shopping online or in-store, customers can expect a seamless experience and a collection of pieces that embody South Africa’s rich craftsmanship.

For more details, visit their official website: Habits