Lucia: Empowering Women with Classic Feminine Clothing

A Journey to Timeless Elegance

Founded in 2017, Lucia is the brainchild of designer Lucia, whose dream has always been to create a clothing brand that embodies classic femininity. Drawing inspiration from her love of blush pinks and nudes, Lucia has crafted a brand that exudes elegance and timeless appeal, ensuring each piece reflects her creative intuition.

From Fashion Industry Experience to a Unique Brand

Lucia's journey began after earning her National Diploma in Fashion Design from the Durban University of Technology. She honed her skills while heading the ladieswear department at an international surf-wear brand, gaining valuable insight into the industry before launching her own label.

Clothing that Inspires Confidence and Beauty

Lucia’s mission is to offer women more than just clothing—she aims to inspire confidence and beauty through designs that celebrate femininity. Each garment is thoughtfully designed to empower women and make them feel comfortable in their own skin.

For more information, visit: Lucia