From dominating the tennis court to making waves in the beauty industry, Serena Williams is proving there’s no field she can’t conquer. Her latest venture, Wyn Beauty, marks her debut in the cosmetics world, and it’s a game-changer.
A Grand Slam in Beauty
Wyn Beauty, Serena’s newly launched makeup brand, features a 10-piece collection that covers complexion, eye, and lip products. True to her roots, the packaging flaunts a vibrant chartreuse hue, reminiscent of a tennis ball’s iconic yellow.
One of the standout products is the Nothing to See Cream-to-Powder Concealer, available in 20 shades. This concealer promises buildable, medium coverage with a soft-matte finish and is powered by the patented Truly Unstoppable HydraComplex for added hydration. For lips, there’s the Say Everything Max Intensity Featherweight Lipstick, which offers hydrating, full-coverage color with a satin finish. Meanwhile, the Featuring You Hydrating Skin Enhancing Tint SPF30 boasts an inclusive range of 36 shades, ensuring that every skin tone finds its perfect match.
“We are committed to living in color with confidence,” Wyn Beauty declared. “Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match.”
The collection also includes the Glideline Waterproof Liquid Eyeliner and the No Words Needed Lip Serum, making it a comprehensive range that caters to various beauty needs. Beauty enthusiasts can explore the full range on wynbeauty.com, with additional availability at Ulta Beauty starting from April 7th.
Wyn Beauty is a creation of the Good Glamm Group, an India-based beauty incubator known for developing high-performing beauty brands. “We believe in the beauty of showing up as the best version of yourself, so we make products for life, not just a photo finish,” said Wyn Beauty. “This intention is at the core of our formulas, made with clean, high-performing ingredients that wear beautifully and keep skin improving for days.”
Serena’s foray into makeup follows her successful launch of a wellness brand in 2022. Dubbed Will Perform, the label focuses on recovery with topical products like Will Relieve, Will Cool, Will Rest, and Will Soothe. These products provide pain relief and muscle support, reinforcing Serena’s commitment to holistic well-being.
A Champion On and Off the Court
Serena Williams’ career is a testament to her versatility and determination. With 39 major titles across singles, women’s doubles, and mixed doubles, she is one of the most decorated athletes in tennis history. After retiring in 2022, she shifted her focus to Serena Ventures, her venture capital firm.
Serena Ventures has made significant investments, including in custom wig brand Parfait, women’s wellness brand Wile, and razor brand Billie. It also supports refillable body care brand Myro and Ryan's Olly brand.
A Winning Streak Continues
Serena Williams’ entry into the beauty industry with Wyn Beauty is another feather in her cap. With products designed to cater to diverse skin tones and a commitment to quality and confidence, Wyn Beauty is poised to make a significant impact in the cosmetics market. Whether you’re looking for a flawless concealer or a hydrating lipstick, Wyn Beauty promises to deliver products that celebrate and enhance every individual’s unique beauty.
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