South Africa's Afrocentric Streetwear Revolution: Chepa

Chepa is a South African streetwear brand founded in August 2017 by Dumisani Mahlangu, with the support of his wife, Candice Mahlangu. The name "Chepa" is pronounced "t/shepa," a Pretoria township slang term meaning stylish or well-dressed.

Mission and Values

Chepa is an Afrocentric brand that emphasizes creating garments clients will love while providing exceptional service. The company believes fashion makes a statement about an individual without speaking, aiming to speak to both the young and old. It advocates for an Africa with self-knowledge expressed through fashion, art, culture, and trends, occupying both physical and digital spaces.

Product Range

Chepa offers a variety of streetwear items, including:

Bomber Jackets: Featuring African prints, these jackets blend traditional patterns with modern streetwear aesthetics.

Pants: Stylish and comfortable pants that complement the brand's streetwear ethos.

Dresses: Elegant dresses incorporating African prints, suitable for various occasions.

Cultural Impact

Chepa aims to promote a post-modern, Afrocentric culture by fostering an appreciation for casual, modern African-print clothing. The brand seeks to make African prints a daily wear choice, moving beyond traditional uses for events like weddings or Heritage Day.

Collaborations and Recognition

In 2023, Chepa collaborated with Lucky Fish, a fashion brand, on a capsule collection named "Phatsimo," meaning "shine" in Setswana. This collaboration highlighted the fusion of African culture and modern fashion. 

The brand has gained recognition across Africa, with founder Dumisani Mahlangu noting its success in various African markets.

Global Presence

While primarily based in South Africa, Chepa's commitment to Afrocentric fashion has garnered attention both locally and internationally. The brand's dedication to supporting local artisans and promoting African culture through fashion has positioned it as a notable player in the global fashion industry.

For more information, visit their official website.