The Joinery is a South African brand committed to creating sustainable and ethical lifestyle and travel products. Founded by sisters Natalie and Kim Ellis, the brand transforms single-use plastic bottles into premium accessories, addressing environmental challenges while supporting local communities.
Mission and Vision
The Joinery's mission is to craft sustainable, ethical products that tackle environmental and community challenges. They partner with hotels and corporates to create custom gifting and guest products, extending their impact beyond retail.
Innovative Materials
Central to their approach is FutureFelt®, a fabric made from recycled plastic bottles. This innovative material allows The Joinery to produce high-quality, eco-friendly products, turning potential waste into valuable resources.
Product Range
The Joinery offers a variety of products, including:
Pouches and Wallets: Functional accessories crafted from FutureFelt® and vegetable-tanned leathers.
Bags: Stylish and durable bags designed for everyday use and travel.
Concierge Items: Custom products tailored for hospitality and corporate clients.
Sustainability Commitment
Sustainability is integral to The Joinery's operations:
Recycled Materials: Utilizing recycled fabrics and eco-friendly packaging.
Local Production: Handmade by skilled artisans in South Africa, supporting local talent and creating jobs. citeturn0search1
Community Engagement: Donating offcuts to NGOs and offsetting their carbon footprint.
Recognition
The Joinery's dedication to sustainability has been acknowledged with awards, including a gold at the Eco-Logical Awards.
Conclusion
The Joinery exemplifies how design can drive environmental and social change. By transforming waste into luxury products and empowering local communities, they offer consumers a way to contribute to a more sustainable future.
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