The Mel Story

MEL South Africa is a clothing boutique located in Brackenfell, Western Cape. Established as Heartbeads, the boutique rebranded to MEL South Africa in 2021.

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Mission and Values

MEL South Africa is dedicated to offering stylish clothing and personalized styling advice at affordable prices. The boutique aims to educate customers about fashion to enhance their self-image, ensuring that each visitor leaves satisfied and confident in their fashion choices.

Community and Environment

As a Christian-based company, MEL South Africa embraces a diverse team of women from various backgrounds. The boutique fosters an inviting and supportive atmosphere, encouraging customers to step out of their comfort zones and explore new styles. This approach creates a safe and relaxed shopping environment where clients can enjoy a leisurely experience.

Customer Experience

Customer satisfaction is a top priority for MEL South Africa. The boutique strives to provide exceptional service and a welcoming environment, ensuring that each client feels valued and appreciated. The staff is committed to assisting customers in finding clothing that aligns with their personal style and fashion goals.

Location and Contact Information

MEL South Africa is situated at 3 Eben Olivier Street, Springbokpark, Brackenfell, 7560. The boutique operates from Monday to Friday, 9:00 AM to 5:00 PM, and on Saturdays and public holidays from 9:00 AM to 2:00 PM. It remains closed on Sundays. For inquiries, customers can contact the Brackenfell branch at 067 595 2434 or reach out via WhatsApp at 081 739 8873. Email correspondence can be directed to sales@melsouthafrica.co.za. 

For more information, visit their official website: MEL South Africa