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What Is Freepik And Why Should You Consider Using It For Work Resources

Updated: Jan 2, 2024

Freepik is a website where you can find free vectors, photos, and illustrations. It's a great resource for finding high-quality visuals to use in your brands, and it's all free! Let’s take a look at what Freepik is, how it works, and some of the best ways to use it in your work/brands.


Content Categories on Freepik


As one of the world’s largest free marketing platforms, Freepik offers users tens of thousands of high-quality visuals for their various projects. In order to make it easy for users to find the right content for their needs, Freepik has divided its visuals into several different categories. Here is an overview of the main content categories on Freepik:


1. Vectors: This category includes all of the vector graphics available on Freepik. Vector graphics are perfect for use in logos, illustrations, and infographics.


2. Photos: The photos category contains all of the photos available on Freepik. These photos can be used for a variety of purposes, including website backgrounds, product images, and more.


3. PSD Files: The PSD files category contains a variety of templates and other graphics that can be edited using Photoshop. These files are perfect for those who want to create custom brands or who need a starting point for their projects.


4. Icons: The icons category contains a wide variety of icons that can be used in websites, apps, and brand identities. There are icons for just about everything, so you’re sure to find what you need.


Terms of Use


Freepik is a website where users can search and download free vector images, illustrations, and photos. The website was launched in 2010 by Alejandro Blanco and Pablo Stanley, who were later joined by Pedro Sánchez. Freepik has over 26 million monthly visitors and generates around 700,000 downloads per day.


The website's content is divided into several categories, including arts and entertainment, business and finance, education, food and drink, health and fitness, nature and animals, people, religion and spirituality, science and technology, sports and recreation, travel and transportation, and more. In addition to its vector images, Freepik also offers PSD files (Photoshop files), icons, fonts, and photos.


Freepik offers two types of licenses for its content: the Standard License and the Extended License. The Standard License allows users to use the content for personal or commercial use; however, the content cannot be sold or redistributed. The Extended License allows users to use the content for commercial use; however, the content can be sold or redistributed.


Users must agree to the terms of use before they can download any content from Freepik.


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Download Limitations


Freepik is a great resource for finding high quality, free stock photos. However, there are some limitations to consider when downloading from Freepik.


First, all photos on Freepik are available for personal and commercial use, but they must be attributed to the original author. This means that you must include a link back to the author's website or profile when you use one of their photos. If you're using the photo for commercial purposes, you may also need to purchase a license from the author.


Second, while most photos on Freepik are completely free to download, a small number of photos are only available as part of a paid membership. These photos are clearly marked as "Premium" and you will need to sign up for a paid membership in order to download them.


Finally, it's important to note that Freepik does not own the copyright to all of the photos on their site. This means that some photos may be removed without notice if the copyright holder requests it. If you're using a photo for commercial purposes, it's always best to check the copyright status before using it.


Premium Plans


Freepik offers several premium plans for users who want to download more than the prescribed number of resources per day, or who want to access exclusive content. Their premium plan gives users unlimited downloads of all resources, as well as exclusive content not available to free users.

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